What video is best for event kickoff?

The Beyond Launch video (in versions ranging from 1:30 to 15 seconds) is a good one to use.

You can also consider using the BCG Purpose video which has a 2 min and 30 second version.

How do I start a video project and who should I let know?

You should let your regional or business area branding manager know first about your project to start a discussion on needs, output & resources.

To understand your goals and to match the best resources (internal and/or external) based on concept, content and capacity, please consider the following questions:

• Who are the key stakeholders?
• What is the goal of the video?
• What format/style do you want to use?
• Who is the audience?
• What is the single most important takeaway?
• What are the proposed distribution channels?
• What is the deadline?
• What is the budget?

What are the approval processes?

For local-only or internal initiatives, having review and sign-off of your regional or business area branding manager of the concept/project plan and final output is required.

If the intent is to share a video on social media or other globally or broadly accessible external platforms, it is also necessary to have the oversight/awareness/review of your regional and global recruiting & digital marketing teams. The most important stages to have this review are:

• at the creative concept development sign-off stage
• the first draft of post-production

These are key moments in creative development, when input can still be utilized.

AVOID: Sending completed products, that have not had any regional or global awareness or review, for “approval.” At this point, there is no opportunity for constructive input and you put approvers in a difficult position, as we do not want to waste time or resources, but also do not want off-brand or brand-damaging output.

What is the general cost of a video?

Prices and production times vary widely depending on complexity, location, and other factors.

For professionally shot & edited ~3 min video using typical external vendors:

• For a video focused only on interview footage, expect 2-8 week timeframe and $4-10k for a single person/local shoot
• For a multi-location and multi-person shoot with full graphics and b-roll treatment, expect 4-12 weeks and $6-20k

However, there may be opportunity for cost savings and even ‘free’ videos with less stringent quality requirements by sourcing videos from BCGers using iCIMS Video Studio or from their phones, and leveraging the new Papirfly video template to do simple, brand-approved post-production and branding.

How do I use the new Papirfly video template?

Aha, so you’re interested now, eh?? Well, it doesn’t exist yet, it’s in development, but when ready, it will enable you to upload 1 or more videos, and some light editing. You’ll be able to add

• intro/outro,
• audio,
• transitions
• lower thirds
• captions
• callout graphics

in a pre-approved manner and submit video for approval through the Papirfly platform. Neat-o!

What’s the process for using iCIMS Video Studio to get employee videos?

We’re working on training regional and business area leads/admins to help support this better. For now, start by letting your branding managers know about your interest and what you are trying to accomplish and we’ll go from there!

How do I get a video up on the careers site?

The global careers site is not “up-for-grabs” to add videos, but there is plenty of flexibility for the Local Landing Pages and for Events.

If you do have a video already complete that you think is appropriate for the local pages, let Emma Heerah and Jordan Benard know what you are hoping for.

If you want to add employee videos to the pop-up video libraries or to the job description library, those are sources from the iCIMS Video Studio – see FAQ above.

If you have something you feel is value-add for global site, please reach out to Ben Kynaston to suggest.